Faculty Member Profile

Overview

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Safa Merheb is a lecturer creative design advertising at Jeddah College of Advertising. She has gone through American and French education, starting off with a Bachelor of Arts, in Graphic Design, with the honors, from the American University of Technology in Lebanon. She then earned another Bachelor in Advertising Strategies from, l’Ecole Supérieure de Publicité (ESP), a higher school of advertising in Paris, France, also accredited from the International Association of Advertising, New York. She landed her first position as a print producer and international media coordinator at John Walter Thompson agency. During this time Safa also pursued her Master’s degree in Advertising with an emphasis on project management for the communication industry from ESP.

Safa started her academic career in 2009 as a visual communication lecturer at Dar El Hekma College, and then moved to Jeddah International College formerly known as MITM. At JCA, she always seeks stimulating experience to apply her creative flare and strengthen her skills in most aspect of Design and communication strategies. She held the position of Head of the creative department for 2 years before resuming her lecturer duties. She likes to be considered as a stirrer of creativity and a pusher of curiosity among her students as she believes they are 2 essential assets for any good visual designer. On a personal career level she keeps looking to acquire new skills and knowledge especially in the field of storytelling strategies and transmedia she also hopes to start a PhD degree in the near future

Contact Information

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s.merheb@UBT.EDU.SA

012232