UBT Engineering Day

UBT Engineering Day

Prof. Haneen Mohammad Shoaib, the Dean of the College of Business Administration, Advisor to the Chairman of the Board of Trustees and member of the Advisory Council to the University President, launched her first poetry book in English in the presence of the Chairman of the Board of Trustees at the University of Business and Technology, Dr. Abdullah bin Sadiq Dahlan.The event, organized by the university's library under the supervision of Ms. Haneen Al-Ghamdi and Ms. Jana Al-Alolyani, was attended by university leaders, faculty, and students. It was a celebration of creativity and knowledge.Prof. Haneen Shoaib expressed her delight and gratitude for this celebratory occasion marking her first release, which features a comprehensive portrayal of human emotions across its pages, addressing various themes such as love, separation, self-reliance, time, and life with its ups and downs, and human experience.

Prof. Haneen Mohammad Shoaib, the Dean of the College of Business Administration, Advisor to the Chairman of the Board of Trustees and member of the Advisory Council to the University President, launched her first poetry book in English in the presence of the Chairman of the Board of Trustees at the University of Business and Technology, Dr. Abdullah bin Sadiq Dahlan.The event, organized by the university's library under the supervision of Ms. Haneen Al-Ghamdi and Ms. Jana Al-Alolyani, was attended by university leaders, faculty, and students. It was a celebration of creativity and knowledge.Prof. Haneen Shoaib expressed her delight and gratitude for this celebratory occasion marking her first release, which features a comprehensive portrayal of human emotions across its pages, addressing various themes such as love, separation, self-reliance, time, and life with its ups and downs, and human experience.

Humor in Marketing

The University of Business and Technology (UBT) demonstrated its strong academic presence at the 10th International Conference on Business and Finance (ICBF2024) held at Effat University. The delegation from the College of Business Administration, comprising Professor Hoda Mansour (Finance Department), Dr. Eman Attia (Associate Professor of Accounting and Finance), Dr. Abdullah Silawi (Assistant Professor of Accounting), and Dr. Mosaab Habani (Assistant Professor, Supply Chain Department), actively participated in this significant global event. The conference theme, "Humanizing Business & Finance: Pathways to Economic Prosperity," is particularly relevant in the context of Industry 5.0, which necessitates a rethinking of business and financial strategies. The theme underscores the importance of aligning technological advancements with human-centric approaches, ensuring that progress serves humanity and enhances well-being. It also highlights the growing need for workplaces and business ecosystems that harmonize human creativity and innovation with cutting-edge technology.UBT's participation in such a forward-looking conference reaffirms its commitment to addressing emerging global challenges and contributing to a more inclusive and sustainable economic future.

As part of its partnership with CreativeMornings Jeddah, which offers free monthly lectures to spark creativity and inspire youth across various sectors, the University of Business and Technology (UBT) hosted Coach Mohanned Shobain on Saturday, November 30th, as part of its Inspiring Community Series. Coach Shobain delivered an interactive lecture where he shared his journey from being a content creator and entrepreneur to becoming the first Saudi coach accredited by the International Basketball Federation (FIBA) and founding Swish Academy. The academy is dedicated to training young athletes and nurturing a new generation of basketball talent in Saudi Arabia. The event drew nearly 100 attendees from diverse community sectors. Coach Shobain praised the university’s role in knowledge dissemination and community engagement. He was particularly impressed to learn about UBT’s sports management program, which he highlighted as a testament to the university’s ambitious vision to promote specialized education and support Saudi Arabia’s Vision 2030.

Students from the Supply Chain Management Department recently participated in an educational field visit to Zahid Truck Manufacturing Company, aimed at deepening their understanding of industrial operations and supply chain processes in the manufacturing sector. The visit was organized by Dr. Alaa Lary, under the supervision of the Department Head, Dr. Karim Soliman, with active support from faculty member Mrs. Maha Basha, who is also the Deputy Director of the University’s Training Center. During the visit, the students observed firsthand the end-to-end truck manufacturing processes at the Zahid factory, from initial design and component assembly to rigorous quality inspections. The technical team at Zahid Truck Manufacturing provided detailed explanations of the role of supply chain integration in ensuring production efficiency, cost management, and product quality. This field experience offered students the opportunity to witness the practical applications of their academic studies and engage directly with industry professionals. Through interactive sessions, students gained valuable insights into challenges faced by the manufacturing sector and how companies like Zahid implement strategic supply chain solutions to overcome these challenges. Prof. Haneen Shoeib, Dean of the College of Business Administration, praised the initiative, highlighting its alignment with the college’s vision of integrating academic learning with hands-on industry experience. She emphasized the importance of these visits in equipping students with the practical knowledge and competencies required to excel in the competitive job market. Prof. Haneen also reaffirmed the college's dedication to strengthening collaborations with leading companies like Zahid Truck Manufacturing, which play a pivotal role in preparing students for their professional journeys and fostering innovation within the industry.

On Thursday, November 28th, 2024, the University of Business and Technology, represented by its President, Dr. Weam Tunsi, signed an MoU with Red Sea Gate Terminal. The agreement was organized by Prof. Haneen Shoaib, Dean of the College of Business Administration and the Industry Relations Unit, led by Dr. Alaa Lary. The MoU was signed by Eng. Hamdi Nadhrah, managing director/deputy CEO of Red Sea Gate Terminal, in the presence of Mr. Raed Tantawi, the company's HR director. The agreement aims to provide senior students with practical training opportunities, enhancing their skills and preparing them for the workforce. It aligns with UBT’s goal of bridging academic knowledge with industry needs, offering students valuable experience to improve their career prospects.

The University of Business and Technology was represented by an academic delegation comprising of Dr. Said Al-Shaikh, Director of the Center for Studies and Consultations, who served as the group's leader, Dr. Rewayda Tobar, Head of the Insurance and Risk Management Department, representing the College of Business Administration and Ms. Sarah Bazhear, a lecturer at the College of Engineering. The team participated in the First Forum of Statistics for Universities and Statistical Associations, held at Princess Nora bint Abdul Rahman University in Riyadh on Sunday, November 24, 2024. This forum, the first of its kind convened by the General Authority for Statistics, featured dialogue sessions encompassing an overview of the General Authority of Statistics Strategy and the role of the Academic sector. Additionally, collaboration agreements were signed between the General Authority for Statistics and various Saudi entities to advance statistical practices, foster development, and promote innovation in statistical applications across diverse sectors.Furthermore, the UBT team engaged in multiple workshops addressing topics such as enhancing university statistics plans, innovation, and advancement in statistical products, and bolstering the impact of university research centers through statistical data utilization.

Students of the University of business and Technology from the College of Business Administration, the Finance department, participated in the world investment conference in Riyadh accompanied by their supervisor Dr. Mohammed Saharti, faculty member at the College of Business Administration, in the presence of His Excellency the Minister of investment and His Excellency the Minister of economy and planning.This participation comes within the framework of strengthening the links between the content of the University curricula and the professional practice, where students had the opportunity to learn about the latest global investment trends and discuss challenges and opportunities in economic markets.The conference featured panel discussions presented by leading economists, as well as workshops on innovation and sustainability in the investment sector.

The University of Business and Technology (UBT) proudly announces a remarkable achievement by its students in the prestigious 2024 Bloomberg Global Trading Challenge. Competing against 2,424 teams from 396 universities across 46 countries, UBT students achieved exceptional rankings, showcasing their expertise in portfolio optimization, financl analysis, and teamwork. Modern Day Traders guided by Dr. Abdul Malik Syed, achieved:1st Position in Saudi Arabia5th Position in the MENA RegionA coveted spot in the Global Top 100Dr. Abdul Malik Syed, Faculty Advisor, expressed pride in the team, stating:“This achievement is a testament to the students’ hard work, dedication, and ability to apply theoretical knowledge to practical scenarios. Their success highlights UBT's commitment to preparing future leaders for the financial sector.” The challenge, recognized as one of the world’s most competitive trading simulations, witnessed 10,240 participants executing 65,287 trades over six weeks of intense competition. UBT students demonstrated outstanding skill, applying advanced portfolio optimization techniques, financial analysis, and teamwork to stand out on a global stage.UBT Traders guided by Ms. Huda Atassi, achieved:4th in Saudi Arabia28th in the Middle East and Africa617th Globally out of 2,453 teamsThis accomplishment underscores the university's emphasis on academic excellence and experiential learning, positioning UBT as a leader in financial education. The students’ performance not only elevates UBT’s reputation but also highlights the emergence of Saudi Arabia’s talent in the global financial arena.

As part of its community responsibility initiatives, the University of Business and Technology hosted a group of gifted and talented students from Riyadh Advanced School in Jeddah on Thursday, November 21, 2024. The visit aimed to introduce students to the university’s academic programs. The visit began with a comprehensive tour of the university’s facilities, where students were able to explore cutting-edge technologies and resources and visit the four colleges of the university. The principal of Riyadh School, Mr. Mohammed Alqarni, commended the university’s efforts in fostering talent and providing valuable support. The visit concluded with a presentation from Riyadh School, showcasing the students’ achievements and innovative projects. The school is a leading educational institution dedicated to shaping future leaders and striving for “educational excellence” on a national level. Dr. Liela Jamjoom, Director of the Community Responsibility Center, highlighted the university’s commitment to nurturing gifted and talented students, providing an environment conducive to creativity. Finally, the university extends its appreciation to Mr. Ahmed Bahurmuz for coordinating and organizing this exceptional visit. Our sincere gratitude also goes to Dr. Abdulkarim Afandi, Ms. Aseel Hamdan, Mr. Nazih Mikwar, and Mr. Ibrahim Jannadi for their efforts in delivering a detailed and enriching tour that had a positive impact on the students. This visit marks an important step toward empowering the next generation and supporting them in achieving their aspirations.

The University of Business and Technology (UBT) had the honor of hosting esteemed delegates from the Women’s Leadership Board (WLB) of the Harvard Kennedy School on Saturday, November 16, 2024. The delegation comprised of seven accomplished women leaders representing some of the world’s most successful global businesses across diverse sectors, including manufacturing, real estate, technology, media, sports, and investment management. The WLB serves as key supporters and ambassadors of the Women and Public Policy Program (WAPPP), a research center at Harvard Kennedy School specializing in gender research, teaching, training, and outreach. The purpose of their visit to Saudi Arabia was to explore the transformative role of women in the Kingdom, which has been a profound source of inspiration for the delegation.The delegates were warmly welcomed by the President of UBT, Dr. Weam Tunsi, along with the university’s vice presidents, deans, vice deans, and several women leaders within the institution. The visit began with an in-depth tour of UBT’s campus, colleges, and amenities, led by Professor Haneen Shoaib, who highlighted UBT’s success story in the field of private education. The tour was then followed by a meeting aimed at showcasing UBT’s female leadership, and policies and practices aimed at women’s empowerment.  The delegates described UBT as an "oasis of inspiration within academia" and commended the university’s commitment to providing a transformative student experience. They further praised UBT’s development of women leaders, emphasizing it as a beacon of inspiration for future generations. UBT takes pride in hosting the delegation and contributing to shifting global perceptions of Saudi Arabia and Saudi women. The visit also opens opportunities for potential research collaborations with the Women and Public Policy Program, as well as networking and mentorship prospects for UBT students with this internationally acclaimed board.

As part of its cultural and artistic activities, poet Dr. Abdulelah Al-Thagafi, Assistant Professor in the Department of Marketing, participated in a poetry evening on November 19, 2024, at the Jeddah Literary and Cultural Club. The event attracted a distinguished audience of writers and intellectuals, where he presented a selection of his poems. This evening was part of a series of events organized by the Jeddah Literary and Cultural Club, aimed at supporting and enhancing the literary scene in the region, as well as encouraging poetic talent to innovate and engage with the audience.

The Deanship of Student Affairs proudly congratulates the champion, Abdulmalik Maimani, for achieving first place and winning the gold medal in the youth category of the Judo competition during the Kingdom Championship for Youth. He also excelled in the National Team Selection Championship in the -81 kg weight class, held from November 21–23 at the Green Hall Stadium in Riyadh, organized by the Saudi Judo Federation. On this occasion, the Deanship of Student Affairs and the university’s sports club extend their heartfelt congratulations to our champion Abdulmalik for this outstanding achievement, which adds to his remarkable accomplishments in Judo. Congratulations!

The University of Business and Technology (UBT) is proud to announce the participation of two of its esteemed faculty members at the Arab SMEs Summit 2024, held in Doha, Qatar. The event was organized by the United Nations Economic and Social Commission for Western Asia (ESCWA) in collaboration with the International Labour Organization (ILO) and Qatar University. The summit brought together experts and thought leaders to discuss sustainable development and responsible business practices in the Arab region. Dr. Basma El Zein, Director General of Techno Valley at the University of Business and Technology (UBT), led an insightful session on “Orange Economy in Action”. Her presentation highlighted the critical role of creativity and innovation in driving economic growth, emphasizing the importance of nurturing talent and supporting entrepreneurial ventures in the creative industries. Dr. Basma El Zein showcased UBT Techno Valley’s initiatives in fostering innovation, supporting startups, and creating job opportunities that align with Saudi Arabia’s Vision 2030. Dr. Saad Basaad, Assistant Professor at the College of Business Administration at the University of Business and Technology (UBT), represented UBT in a distinguished panel discussion titled “Advancing Responsible Business Conduct in the Arab Region: Institutional Roles and Collaborative Strategies”. His contribution focused on the university’s efforts in promoting responsible business practices through education, research, and strategic partnerships. Dr. Saad Basaad emphasized UBT’s commitment to aligning academic programs with sustainable development goals and preparing future leaders to excel in an ethical and responsible business environment. UBT is honored to have been represented at such a prestigious event, reflecting the university’s dedication to innovation, sustainability, and global collaboration. Dr. Basma El Zein and Dr. Saad Basaad’s participation underscores UBT’s commitment to shaping a better future through education, research, and impactful initiatives.

Within the framework of the continuous efforts made by the Deanship of Student Affairs, represented by the Student Sports Club on the university campus in North Obhur, to activate sports activities and enhance sports movement in the university, and strengthen cooperation ties with specialized sports bodies and federations, the Saudi League Championship (Excellent + First) Individual Combat, the second round in Karate, which was hosted by the university in the sports hall in North Obhur, concluded today, Saturday, November 16, during the period from Thursday to Saturday, corresponding to November 14-16, 2024, with a comprehensive organization by the Saudi Karate Federation, and under the supervision of the Deanship of Student Affairs and in cooperation with Shukor Company, where the number of players participating in the tournament reached (400) players from the Saudi clubs participating in the game, which number (42) clubs in the (First) and (Excellent) divisions in the Saudi Karate League, which included the categories of adults and juniors, who participated in (5) multiple weights, and the number of The referees participating in organizing the tournament (40) referees, in addition to (80) technical trainers. The total attendance of this tournament over the three days was about (1000) people, including the families of the players and some fans, especially in the clubs of Jeddah (Al-Ittihad and Al-Ahly).The closing ceremony of the tournament and the crowning of the winners of the first three places according to the categories and weights was attended by the member of the Board of Directors of the Saudi Karate Federation, Mr. Turki Yahya Bukhari, and the CEO, Mr. Abdul-Ilah Al-Shaya, in addition to a supervisor from the Ministry of Sports in the Makkah Al-Mukarramah region and the presence of the Dean of Student Affairs. All thanks and appreciation to the work team, led by the Director of the Sports Club, Captain Majdi Al-Balushi, for their efforts, supervision, and good organization. With our wishes for success and prosperity, always and forever.

The Department of Architecture at the College of Engineering UBT hosted children from the Social Nursery in Jeddah (Al-Shati Branch), affiliated with the Ministry of Labor and Social Development in Makkah Region. Volunteer students from UBT organized a variety of educational and recreational activities designed to introduce the children to architecture in an engaging and simplified way.This initiative was supported by Dr. Anwar Basanbul Head of the Architecture Department, Dr. Mohammed Khouj, Dean of CE, Dr. Rania Baasheera Vice Dean of CE, and Dr. Liela Jamjoom, Director of the Community Responsibility Center. The event was organized by Engineer Abrar Baamer, Head of the Student Activities and Community Service Committee in the Department of Architecture.The program included competitions and activities related to art and engineering, such as learning about famous buildings in Saudi Arabia, understanding building stability, exploring architectural scales, and identifying basic geometric shapes. The children’s enthusiasm and eagerness to learn left a positive impression on the volunteers, enhancing awareness of the value of social and volunteer work and demonstrating the students’ ability and desire to make a meaningful impact in others’ lives.

The Career Center and Community Responsibility Center at the University of Business and Technology, in collaboration with the “Mutqen” program (the community service arm of Basamh Group), organized a training session titled “Discover Your Depths.” The session aimed to empower students to enhance self-awareness, manage relationships, and develop their career paths using the DISC personality assessment. 60 students participated in this interactive session. The course was facilitated by Dr. Abobakr Aljuwaiber, Associate Professor of Knowledge Management at Taibah University, member of the British Academy of Management, and ambassador of the Mutqen program, who enriched the session with his expertise and knowledge. The Career Center and Community Responsibility Center also extend a special thanks to Mr. Ahmed Bahurmuz for establishing this partnership with the Mutqen program, which continues to provide meaningful training programs and educational resources for students and university staff. Those interested in accessing Mutqen’s tools can download the free app via this link: https://apps.apple.com/ca/app/%D9%85%D8%AA%D9%82%D9%86/id1523664070

As part of its commitment to supporting student activities and fostering community partnerships, and under the supervision of the Community Responsibility Center, students from Ibn Sina College led several awareness campaigns at the University of Business and Technology throughout the first semester. The series began in October with "Every Drop Counts," a campaign on the importance of blood donation and its health benefits. This was followed by a campaign on drug prevention, highlighting the harmful effects of substance abuse on individuals and society, and another on types of anemia, offering health and nutrition tips for prevention. The students concluded their efforts with an awareness campaign on epilepsy, addressing its types and essential first-aid measures. Dr. Liela Ahmed Jamjoom, Director of the Community Responsibility Center, emphasized the value of these academic partnerships in fostering knowledge sharing and awareness among students, benefiting the community as a whole.

Dr. Bandar Altubaishe, Vice Dean of the College of Business Administration, participated in the International Procurement and Supply Chain Conference (IPSC) held in Riyadh on November 2, 2024. Dr. Altubaishe highlighted the importance of infrastructure projects in ports, airports, and railways to enhance the efficiency of supply chains, their active role in achieving the goals of Saudi Vision 2030, and their economic impact on both national and global levels.Dr. Altubaishe also discussed the importance of investing in information technology and modern technologies to ensure the integration and quality of infrastructure projects and improve the efficiency of logistical operations. He noted that the development of these projects is a key factor in strengthening the Kingdom’s capabilities to become a leading regional hub in the fields of supply chain and transportation. The Dean of the College of Business Administration, Prof. Haneen Shoaib, expressed her gratitude and appreciation to Dr. Bandar Altubaishe for his active participation and valuable contributions to the conference, which enriched the discussions and offered practical insights to advance the sector’s growth. Pro. Spain wished him and his colleagues in the Supply Chain Management Department continued contributions in both national and international conferences.

The College of Business Administration, represented by the Human Resources Management Department conducted a field trip to Reza Food Services Co. (McDonald's) for the HRM department students. This field trip visit was attended by a group of university students to develop their practical understanding of techniques in human resources management and learn about real-world applications in this field. This invitation was made by the Human Resources Management Club under the supervision of Dr. Megren Altassan and Ms. Renad Zawawi from the Human Resources Management Department at the College of Business Administration and in cooperation with the Industry Relations Unit represented by Dr. Alaa Lary and the team & attended by Dr. Sarah Zakour, a faculty member in UBT. During the visit the students had a valuable opportunity to see the work style followed at McDonald's, which contributed to expanding their scope of basic business applications, as they gained direct real-world experience to link what they learned academically to reality, in addition to knowing how to go beyond practical experiences and manage the work environment in general. This visit gave the students the opportunity to communicate directly with an elite group of managers and officials in the Human Resources Department at McDonald's and to dialogue with Mr. Bander Nabil Mandili (Human Resources Manager) who talks about an overview of Human Resources Management and an introduction about McDonald's International and McDonald's Western & Southern Regions and Tabuk, and then our graduate of the Human Resources Management Department and the College of Business Administration, Ms. Yara Saud Al-Damanhouri (TMA Lead) spoke about the company's vision and values, talent acquisition, talent management, recruitment journeys, employee retention, performance motivation, performance indicators and some of the company's achievements. Then Mr. Abdullah Saud Alareeni (HRBP Consultant) spoke about the Human Resources Management operations, and then Mr. Fahad Mahmoud Shayif (Operations People Supervisor) spoke about the Human Resources Admin and the Employee Value Proposition - EVP. In support of the initiative, Prof. Haneen Shoaib, Dean of the College of Business Administration, emphasized the college’s commitment to bridging academic knowledge with industry practice. She noted that such collaborations are instrumental in equipping students with essential skills, competencies, and a deeper understanding of industry expectations, preparing them for success in today’s competitive job market. Prof. Haneen further expressed the college’s dedication to fostering similar partnerships to strengthen students’ professional readiness and broaden their career opportunities.

The University of Business and Technology's College of Business Administration represented by the Marketing Department organized a workshop about Sports Marketing under the supervision of Dr. Kholod Aggad and supported by the Marketing Department Head of Department, Dr. Sharifah Ahmad. The workshop was led by Mr. Moammar Salam, Sales Director at Saudi Motorsports. The workshop was conducted on the 21st of October 2024 at the UBT Corniche campus. The workshop is directly related to Marketing as well as Sports Management students, as he spoke in detail about sports marketing strategies and distinguished two important concepts - “sport of marketing” and “sport through marketing”. He also provided various examples from the sports industry to illustrate his points. His interesting points and engaging talk gave valuable insights into the marketing practices in Sports industry. The Marketing Department and the College of Business Administration thank Mr. Moammar for his support in imparting his vast knowledge and experience in this increasingly important industry in the Kingdom. Special appreciation is also given to Dr. Masheal Batarfi and Dr. Marko Begovic from the Sports Management Department for their valuable participation and for encouraging students to attend and engage in the session. The Marketing Department also thank Ms. Manar Malik, a Marketing graduate, for her valuable support for this event.

College of Business Administration, represented by the Marketing Department, in collaboration with the Industrial Relations Unit under the supervision of Dr. Alaa Lary, organized a field trip for Marketing students to BRF on 7th November 2024. This trip was organized to enhance students’ practical understanding of Marketing in BRF, especially in relation to its leading brand in KSA - Sadia. The visit was led by Dr. Sharifah Ahmad, Head of the Marketing Department with the participation of six senior Marketing students. The selected small group of students was necessary as the visit was designed to ensure students were able to access various locations smoothly. The visit began by meeting three BRF sales managers who led the students in visiting two wholesale stores at Al-Safa district in Jeddah. The managers explained in detail about how Sadia’s various products are being sold in these wholesale stores. The students were also shown where Sadia’s products are displayed in the stores, including the extra supplies in storage freezers at the back of the stores. The explanations and visuals within the stores were invaluable as they gave the students a clear understanding of the Marketing operations for Sadia products directed to wholesalers.  The second half of the visit continued at the BRF office at the Headquarters Business Park, hosted by BRF’s KSA Talent Acquisition Lead, Ms. Rayanah Alhusaini. The students were introduced to BRF and its operations, including various recent initiatives such as the joint venture with the Halal Products Development Company, a subsidiary of Saudi Arabia’s Public Investment Fund (PIF). The briefing also included the latest innovations surrounding Sadia’s products. After the briefing, the students were shown around the company, where they were able to meet BRF’s staff, including those working in the Trade Marketing unit. Both parts of the trip enabled the students to make the connection between the Marketing operations in the office and the dealings with business customers, such as the wholesalers they visited earlier. This practical experience offered the students valuable insights into how the marketing concepts they have been studying in classrooms are applied in real life, connecting theoretical knowledge with practical implementation. Prof. Haneen Shoaib, Dean of the College of Business Administration, commended the college's ongoing commitment to linking academic knowledge with real-life business experiences. She emphasized that this exposure is important in enhancing students' skills, competencies, and knowledge, which will enable them to be more competitive in the job market.

The University of Business and Technology's College of Business Administration represented by the Marketing department organized a workshop titled "From Vision to Execution: Managing Iconic Brands" under the supervision of Dr. Sharifah Ahmad, Head of the Marketing Department. The workshop was led by Ms. Haneen AlMufregh, an Account Executive at Memac Ogilvy, who is also a UBT graduate from the Bachelor of Science in Marketing program. The workshop was conducted on the 4th of November 2024 at the UBT Corniche campus to an audience of marketing and business students. Ms. Haneen spoke in detail about her experience in managing various brands in terms of the creative brief and campaign execution. She also imparted valuable knowledge to students who are about to go for Coop training with tips on their CVs and how to work with clients. The students benefitted from the workshop as it gave them a glimpse into the practices in a Marketing agency and the marketing field. The Marketing Department thank Ms. Haneen for her interest in the development of students' marketing skills and preparation for the workplace. Special appreciation is also given to the organizers from CBA for their support.

In the effective participation of the College of Advertising in the Athar Festival over four days between the involvement of students in the Athar Academy for Youth and the participation of the college as an academic partner and sponsor of the festival, the team of students from the College of Advertising, Lana Al-Ghanem, and Anhar Asti, won the Athar Creative Academy competition. We are very proud of our students’ constant excellence in all forums.

90 UBT English Language students and staff visited the IKEA Jeddah Showroom for an extracurricular activity. IKEA was chosen because its sustainability strategy is aligned with the strategy of UBT as well as the National Geographic Learning Curriculum used by UBT Academy. Throughout the tour, the fantastic staff of IKEA Jeddah focused the conversation around healthy and sustainable living. After the tour, students enjoyed a complimentary lunch in the IKEA Restaurant, followed by a writing activity; in the coming days, students will do presentations around their takeaways from the activity.  IKEA also gave thoughtful gift bags to all attendees, which included, among other items, a reusable shopping tool, further encouraging students to move towards a sustainable future. UBT Academy would like to extend a heartfelt thank you to Dr. Ghassan Ahmed Al Soliman, Founder and Chairman of the Board of Directors of the Al Soliman Group, for generously hosting our students. The event will surely have a lasting impact on our students.

Students from the Supply Chain Management Department at the University of Business and Technology recently participated in an educational field visit to Binzagr Logistics, designed to enhance their understanding of advanced logistics technologies and operational strategies in a real-world setting. The initiative was organized by Head of Industry Relations Dr. Alaa Lary, under the supervision of the Department Head, Dr. Karim Soliman, with support from faculty members Dr. Mayada Qari and Ms. Maha Basha. During the visit, students were introduced to a range of cutting-edge logistics applications actively used by Binzagr Logistics, including automated inventory systems, data-driven demand forecasting, and streamlined distribution processes. They observed live demonstrations of effective operations management tailored to meet current market demands, providing them with direct exposure to the tools and practices that drive operational efficiency. The experience enabled students to engage directly with industry professionals, allowing for in-depth discussions and insights into the challenges and opportunities facing companies in this rapidly evolving sector. Additionally, students gained firsthand knowledge of how logistics companies like Binzagr adapt to market changes, improve operational performance, and leverage technology to maintain competitive advantage.  In support of the initiative, Prof. Haneen Shoaib, Dean of the College of Business Administration, emphasized the college’s commitment to bridging academic knowledge with industry practice. She noted that such collaborations are instrumental in equipping students with essential skills, competencies, and a deeper understanding of industry expectations, preparing them for success in today’s competitive job market. Prof. Haneen further expressed the college’s dedication to fostering similar partnerships to strengthen students’ professional readiness and broaden their career opportunities.

The delegation of the University of Business and Technology received a VIP invitation from the graduates of the University to attend the Jeddah Motor Show, which is held from 29th of October to 2nd of November at the Jeddah Super-dome. It is worth mentioning the distinguished presence of the University graduates in various companies organizing and participating in the exhibition, including a graduate of the Master's degree in Business Administration, Mr. Mohammed Al-Ghamdi (business manager)at BYD and the graduates of the College of Advertising Ghada Tunsi from PR Arabia and Alana Ashour and Mohammed Ibrahim from Abdul Latif Jameel Motors and many other great graduates.Prof. Haneen Mohammed Shoaib, Dean of the College of Business Administration & Consultant of the President, stressed her great pride in the graduates' participation in such huge national events, as they represent successful role models for their fellow students about the future of work.Also, Associate Professor Dr. Khalid Alshohaib shared his pride in the graduates who were his students several years ago, and today, they are running big roles that deserve all appreciation to achieve the University's slogan: Education for job opportunities and entrepreneurship.

The College of Business Administration hosted a valuable lecture delivered by Mr. Mansour bin Khalid Al Nahdi (Social Development Bank Project Manager - Certified Trainer) entitled (Freelancing and Idea Generation). The lecture aimed to introduce students from various specializations and colleges to the concept of freelancing, who performs freelance work, the personal components of freelancing, why freelancing, the elements of entering the market, and sources of opportunities. The lecture concluded with a Q& A session, which allowed students to interact directly with Mr. Mansour bin Khalid Al Nahdi and seek his personal advice and learn about the financing support opportunities provided by the Social Development Bank to student project owners. The lecture was organized by Dr. Megren Altassan, an associate professor in the Department of Human Resources Management, in collaboration with Dr. Saad Basad, the instructor of the Entrepreneurship course. Dr. Qadri Al-Jabri and Dr. Shadi Al-Omari also attended. About 90 students joined the lecture, and there was significant interaction among them.

Jeddah, Saudi Arabia – Dr. Sarah Zakour, a distinguished lecturer at the University of Business and Technology, proudly hosted Mr. Abdullah Al-Sabban, Chief Operating Officer of Panda Supermarket, in her Retail Management class. As part of the Misk 2030 initiative, Mr. Al-Sabban delivered an insightful presentation, sharing firsthand knowledge of Panda’s supply chain and retail processes and providing invaluable industry insights to UBT students. This special session offered students a unique chance to interact with a prominent leader in the retail sector, inspiring them to strive for excellence and expand their career aspirations. Dr. Zakour expressed her heartfelt gratitude to Mr. Al-Sabban for his generosity in sharing his expertise and passion, noting his dedication to nurturing young talent in the business world.Dr. Zakour also thanked Prof. Haneen Mohammad Shoaib, Dean of the College of Business Administration, for her warm presence and encouragement, which further motivated students. Additionally, she acknowledged Dr. Lina Kutbi for her dedicated support in organizing the event, ensuring a seamless and enriching experience for all attendees.

The University of Business and Technology, represented by the College of Business Administration, concluded its Edutainment program through the Alula trip. The University team enjoyed visiting the most important areas in Alula, including the Hajar area, Elephant Mountain, Mirror Theater, Harrat Viewpoint, and the Old City, which deeply influenced their way of thinking by inspiring them to perceive their precious kingdom with new depth. The team saw how international tourists flock from Alula International Airport and were constantly in contact with tourists from all over the world in all areas of Alula, which increased their pride in the kingdom's ability to attract international tourism and hospitality to their beloved country. The trip ended with the building of solid communication bonds of students, where they were in several challenges of time discipline, following directions, teamwork, leadership teams, and continuous learning through Bachelor's & Master's students and Graduates with their Professors, creating an educational system in an innovative entertainment atmosphere.The Dean of the College of Business Administration, Professor Haneen Shoaib, thanks UBT’s Chairman of the Board of Trustees, Dr. Abdullah Dahlan, and the President of UBT, Dr. Weam Tunsi, for their constant support in allowing UBT’s students to embark on all new adventures and craft their leadership personalities to best serve their nation.

Dr. Abdulelah Althagafi, Assistant Professor of Marketing from the College of Business Administration CBA, chaired a session at Effat University’s College of Business. The focus was on students’ research related to the Digital Green Economy.The presentations showcased innovative ideas on the integration of digital technology with sustainable practices. Students demonstrated a strong grasp of the subject, discussing topics such as digital platforms for sustainability and case studies on successful green initiatives.Engaging discussions followed each presentation, highlighting the importance of these themes in today’s market. Overall, the session successfully promoted academic discourse and showcased the university’s commitment to sustainability in business education.

He is the founder and chairman of the board of Directors of the Sulaiman Group, a member and chairman of the board of Directors of a number of companies in the private, government and non-profit sectors, and chairman of the board of Directors of the National Center for family Businesses, and a former member of the board of Directors of the Social Development Bank, privatization Center, Monshat, Savola Group, Almarai Company, Arab Cement Company, and and many other companies. He has a great passion in the development of the entrepreneurship sector, he was the first governor of the public authority for small and medium enterprises in 2016 and before that he was the first to establish a business accelerator to support start-ups in the Kingdom, and headed the Center for small and medium enterprises affiliated to the Jeddah Chamber of Commerce and industry. He also founded and headed venture capital bank, venture capital investment company and Auniza investment company. H. E. Dr. Ghassan is also interested in the education sector, as he is now a member of several boards in a number of Universities and training companies. His previous positions in non-profit work include the presidency of the Chamber of Commerce and industry in Jeddah, the chairman of the Saudi-Turkish Business Council, the chairman of the Saudi-Malaysian Business Council, the chairman of the Saudi-Swedish Business Council, and the chairman of the National Committee for non-profit companies. He holds a PhD in Business Administration in 2004 from Hull British University and a certificate in business economics with honors from Harvard University in 2020.The course was developed after the University signed a memorandum of understanding with the National Center for family enterprises, in order to enhance the students ' culture of the privacy of family enterprises and the challenges they face and how to overcome them to create sustainable family enterprises in light of the intellectual changes of generations in the families owning enterprises.His Excellency touched upon topics that are very important for the continuation of family enterprises, including governance, the family charter and strategic visions, which all contribute to the sustainability of these enterprises. The interaction of students from the Master's and Bachelor's levels had the greatest impact on deepening the discussion with successful real examples from the Saudi society and the new corporate system. The Dean of the College of Business Administration, Prof. Haneen Mohammad Shoaib, expressed her sincere thanks and gratitude to His Excellency Dr. Ghassan Al-Sulaiman for sharing his precious time with the university students and motivating them to think innovatively and advising them to learn constantly and pay attention to the technological future of businesses to be ready for the challenges of the future of work. Thanks is extended to the head of the department, Prof. Syeed Zafar, and the Faculty teaching m the subject, Associate Professor Dr. Ahmed Asfhani.

The University of Business and Technology, represented by the College of Business Administration, continues its Edutainment program through Alula trip. The program aims to support education through entertainment. The student trip to Alula city aims to enjoy several destinations, including the Hajar area, Elephant Mountain, mirror theater, waterfall path and the Old City, to open new intellectual horizons for our university students. The city of Alula is a national tourist pride that attracts tourists from all over the world to enjoy an exceptional tourism and hospitality experience of an international standard with a local and heritage character reflecting the originality of the kingdom of Saudi Arabia.The College of Business Administration has opened during the current term the only program in the kingdom of Saudi Arabia specializing in hospitality and Tourism Management, which is studied under a College of Business Administration, so that its graduates will be managerial specialists and leaders in the field of hospitality and tourism.By organizing these trips, the College of Business Administration demonstrates its commitment to providing students with a comprehensive educational experience that enhances both academic, personal and professional aspects.

The University of Business and Technology participated through the College of Business Administration and by the organization of the Head of the Supply Chain Management Department, Dr. Karim Soliman, and under the supervision of the College Vice Dean, Dr. Bandar Alubaishi, in cooperation with the British Institute of Supply Chain Management. A number of faculty members and students from the department attended the Landmark of Logistics Summit in its second edition, held at the Intercontinental Hotel in Jeddah. The conference activities focused on the latest logistics trends in the Kingdom in terms of technology and sustainability and how to apply them to support the Kingdom’s Vision 2030.The conference included many international companies and competent experts in the field of logistics services. The department faculties Dr. Bandar Altubaishi, Ms. Maha Basha and Ms. Bayan Arab, accompanied by a number of students from the department, attended the conference’s workshops and discussions. The students learned about the best practices from international companies and explored innovative solutions in the field of logistics services. The conference also provided an opportunity to meet representatives of major international logistics companies. Prof. Haneen Shoaib, Dean of the College of Business Administration, expressed her full support for the faculty members, praising the efforts made by the college in keeping up with all that is new in the supply chain and logistics sectors and achieving the university’s goal of education for work and entrepreneurship.

The University of Business and Technology (UBT) held a vibrant and insightful Breast Cancer Awareness event to support and spread awareness of breast cancer. This important event was attended by key partners, including United Pharmacy, King Abdullah Medical Complex, and Core Wellness Gym, all committed to making a positive difference in the community. Dr. Sharifah Ahmed, Dr. Kholod Aggad and Dr. Sarah Melaibari CBA faculty members participated in the event, where Dr. Sarah Melaibari, along with her statistics class students, contributed meaningfully to the event by contributing insightful data and insights, helping to educate attendees of the importance of early detection and awareness. The Core Wellness Gym provided an engaging wellness experience with three unique gym classes, each themed in “pink” to symbolize solidarity with breast cancer awareness. Students and attendees participated in (Pink Performance), (Pink Strength), and (Pink Flow) sessions, creating an energizing and unifying experience.This event was a testament to UBT’s dedication to community health and collaboration, reinforcing our commitment to community responsibility. We extend our deepest gratitude to all participants and attendees who made this event memorable.

A delegation from the University of Business and Technology attended the Global Corporate Social Responsibility Forum, organized by the Ministry of Human Resources and Social Development under the theme "From Commitment to Impact," in Riyadh on October 28–29, 2024. The delegation included Dr. Ramzia Hisham Al-Bakri Vice Dean of the College of Business Administration, and Dr. Liela Ahmed Jamjoom, Director of the Community Responsibility Center. The forum served as a global platform for dialogue on social responsibility, bringing together government officials, business leaders, international experts, and academics to exchange best practices from both local and international perspectives. Discussions focused on enhancing social impact, exploring opportunities for innovation in social responsibility, and highlighting success stories from various sectors. The forum was inaugurated by the Minister of Human Resources and Social Development, His Excellency Eng. Ahmed bin Sulaiman Al-Rajhi, who delivered an inspiring speech underscoring the importance of collaboration between the public and private sectors in supporting sustainable development. He emphasized that such collaboration is a strategic step toward reinforcing the comprehensive role of social responsibility in addressing shared global challenges. Dr. Ramzia Al-Bakri expressed her gratitude in attending this international forum, which brought together a distinguished group of experts and decision-makers in the field of social responsibility. The forum provided a space for collaboration and knowledge that can contribute to developing effective strategies for achieving sustainable social impact. Dr. Liela Jamjoom also highlighted the importance of the forum in presenting the latest concepts in Corporate Social Responsibility (CSR) and in developing impact measurement methodologies that blend social innovation with community needs through a locally inspired, globally oriented approach (Globality). The university’s participation in this forum reaffirms its role in supporting sustainable development, fostering community growth, and building effective partnerships to achieve Saudi Vision 2030.

In line with the University of Business and Technology's efforts to deepen engagement with the community and industry, the university, represented by the Career Center, hosted a delegation from the Petromin Group. The delegation included:- Ms. Kanari Karim, Group Chief Human Capital Officer (UBT Alumni)- Mr. Hussein Dajani, Group Chief Marketing Officer- Ms. Hana Khojah,Talent Acquisition Lead- Ms. Renad Zamzami,Talent Acquisition LeadDuring the visit, a meeting was held with the Dean of the Advertising College Dr. Hatoon Kadi, the Director of the Marketing Center Mrs. Safa Merheb, the Supervisor of the Career Center Mr. Mohammed Al-Sobaihi, and the Supervisor of the Alumni Unit Mr. Yousef Shugdar, to discuss areas of collaboration with Petromin Group. Several partnership programs were coordinated with the university, particularly with the Advertising College.This was followed by a meeting with students expected to graduate in Advertising and Marketing majors, where they were introduced to the scope of the group’s work and the available job opportunities.The visit concluded with interviews for students who will undertake their Co-op training in the upcoming semester.In conclusion, we emphasize the Career Center's commitment to developing students' skills and enhancing their readiness for the job market, thereby contributing to their professional aspirations and strengthening collaboration with leading organizations in the job market.

The University of Business and Technology, presented by the College of Business Administration, recently participated in the CANWEST International Research Congress 2024 in Casablanca, Morocco! This prestigious congress, organized in collaboration with Hassan II University of Casablanca, ENSC, and ENSET, gathered scholars and researchers worldwide, fostering meaningful discussions and paving the way for exciting new research collaborations. Representing UBT with pride, our esteemed faculty members— Dr. Rowyeadh Tobar, Head of Insurance and Risk Management; Professor. Hoda Mansour was in the Finance Department, and Dr. Eman Attia, Associate Professor in Accounting, took on roles as session chairs and presenters. We’re also proud to spotlight our master’s student, Ms. Lina Badwie, from the CBA’s Accounting Department, who presented her research at the congress. Their contributions were invaluable, adding depth and perspective to the ongoing dialogue on innovative ideas and global research trends. In addition, one of our faculty members had the valuable opportunity to visit a consultant from Al Akhawayn University, further expanding our network and opening doors for potential future collaborations. This exchange underscores UBT’s dedication to building strong academic partnerships and enhancing our institutional connections internationally. This experience allowed us to engage deeply with global experts, forge promising new connections, and contribute meaningfully to the congress's success.

A delegation from the University of Business and Technology (UBT) visited The First Autism Center in Jeddah to learn about its key services and initiatives and to explore avenues for collaboration aimed at supporting the center and individuals with autism. This visit marks an important step in UBT’s efforts to foster partnerships with leading institutions that offer comprehensive community services.The UBT delegation included the Chairman of the Board of Trustees Dr. Abdullah Sadiq Dahlan, the University President Dr. Weam Husni Tunsi, and the Director of the Community Responsibility Center Dr. Liela Ahmed Jamjoom. The delegation was welcomed by Chairman of the Supervisory Board of the Center Dr. Sulaiman Ahmed Mousli, the President of Al-Faisalya Women’s Society Ms. Khairiah Rahimi, the Deputy Director General of Development Dr. Nazeeha Othman, Public Relations and Resource Development Officer Ms. Maha Al-Qathami, and the Director of Public Relations and Partnership Ms. Jamar Al-Swayti.The First Autism Center in Jeddah is among the most impactful non-profit organizations in Saudi Arabia. The center provides comprehensive educational programs and family support services for individuals with autism. Since its inception in 1992, the center has worked to raise public awareness of the rights of people with autism, actively supporting their access to education, employment, and social participation.This visit reflects UBT’s commitment to supporting and strengthening social partnerships that contribute to community development.

The University of Business and Technology (UBT) proudly expresses its heartfelt appreciation to the Emirate of Makkah Region for launching the 16th edition of the Makkah Excellence Award for 2024. This prestigious event, which highlights the visionary leadership of His Royal Highness Prince Khaled Al-Faisal, Advisor to the Custodian of the Two Holy Mosques and Governor of Makkah Region, continues to foster a spirit of positive competition and excellence across various fields. By recognizing the efforts of individuals, institutions, and creative entities, the award promotes sustainable development, encourages innovation, and contributes to the fulfillment of Saudi Arabia’s Vision 2030. We also extend our deep gratitude to His Royal Highness Prince Saud bin Mishaal bin Abdulaziz, Deputy Governor of Makkah Region, for his patronage of the award ceremony honoring the winners of the 16th edition of the Makkah Excellence Award.This year, UBT is honored to receive the Makkah Excellence Award in the Environment category in recognition of its pioneering research in third-generation solar cells. This award underscores the university’s commitment to sustainable energy solutions, aligning closely with the objectives of Vision 2030. It highlights UBT’s innovative approach to advancing clean energy technologies and its substantial contributions to the renewable energy sector.Dr. Abdullah Sadiq Dahlan, Chairman of the Board of Trustees at UBT, expressed pride in the strategic role played by the Ministry of Education, whose vision enhances higher education by creating a comprehensive learning environment. This approach not only develops human capital but also elevates the status of education in society.Dr. Dahlan also extended his sincere thanks to His Excellency Youssef Abdullah Al-Bunyan, Minister of Education and Chairman of the Universities Affairs Council, for his continuous and impactful support of private universities. This support has enabled these institutions to achieve academic excellence and actively participate in key initiatives, events, and competitions. Such engagement has led to prestigious accolades, reflecting their efforts to improve educational quality and foster research, innovation, and collaboration with industry, ultimately bridging the gap between academic research and market needs to drive Saudi Arabia’s economic transformation.