Major of Marketing
Overview
Do you see yourself working for international and national organizations with household brands? The marketing program will enable you to acquire the necessary skills to become an assertive, resourceful and competitive marketing professional.
In addition, the marketing program will prepare you to competently integrate in the field as the program focuses on practical education and industry insight. Thus, the program reflects the latest development in the marketing field and the business environment. Specifically, you will obtain knowledge in areas such as:
- Strategic marketing
- Digital marketing
- Consumer behavior
- Branding and Retailing
- Market Research
Vision
- To use updated theories and applications within marketing courses to instill in students the relevant knowledge and skills
- To provide practical exposure to give students an opportunity to learn from a professional environment that will better prepare them for the job market
- To engage students in projects and activities that will enhance their creativity and develop their confidence
Mission
To develop competent marketing practitioners with the appropriate knowledge and skills to succeed in their professional careers both locally and globally.
Sharifah Fatimah Ahmed , Head of Marketing Department
Welcome to the Marketing Department! Marketing is a dynamic field with exciting opportunities within the Kingdom and abroad. The Marketing Department’s bachelor's and master's degree programs have been designed and reviewed to align with the evolving needs of the industry – ensuring that our graduates are highly relevant to the job market. The department has also ensured that students receive a high-quality education, which has been recognized by the national accreditation body. The department has a team of qualified, dedicated, and experienced faculty members from within the Kingdom and abroad. Our faculty members possess international experience, which is seamlessly incorporated into the classroom to provide a well-rounded education. We further enrich the learning experience by integrating real-world exposure into the curriculum through case studies and projects linked to both local and international companies. We are committed to supporting the personal and professional development of our students. The Marketing Department has a distinguished record of organizing activities aimed at students’ growth, such as workshops, guest speaker sessions, and field trips. The positive outcomes of these efforts are reflected in our accomplished alumni and our current students, who consistently demonstrate excellence by participating in and winning local and international competitions. Join us to acquire essential knowledge and skills in areas such as understanding consumer behavior, conducting market research, executing advertising campaigns, and making strategic and informed business decisions. Our comprehensive curriculum covers a wide range of exciting topics that will prepare you to thrive in the dynamic world of marketing. We look forward to welcoming you to our campus. Sincerely, Dr. Sharifah Ahmad, Head of the Marketing Department
Requirements Program
UBT’s Requirement Program consists of non-credited courses and English courses aimed at improving students’ language proficiency before they begin their undergraduate studies, as well as to develop and improve students’ knowledge of mathematical and analytical techniques through the medium of English Language.
The program also familiarizes students with the requirements of undergraduate study, study skills and disciplines of all forms. The program consists of the following courses: Language Levels(English Language Academy "ELA") Pre - Calculus(depending on the placement test) At first, newly admitted students are required to take an English placement test to determine his / her level.Each student will be placed according to his/ her test results in the following list:
| COURSE | UNITS | PREREQUISITE |
|---|---|---|
| MATH-099-1 Pre-Calculus | 3 | EL-400-1 English Language Level 4 |
| EL-100-1 English Language Level 1 | 1 | -- |
| EL-200-1 Academic English Level 2 | 1 | EL-100-1 English Language Level 1 |
| EL-300-1 Academic English Level 3 | 1 | EL-200-1 Academic English Level 2 |
| EL-400-1 Academic English Level 4 | 1 | EL-300-1 Academic English Level 3 |
Students may seek course exemptions at ELA by submitting one of the following options:
- TOEFL iBT result of 75/120 and IELTS result of 5/9
- Pass the ELA placement test with a very high score 100/120.
- Student may be exempted from MATH099 by passing the pre-calculus course placement test
Freshmen (Fall)
| Course Code | Course Name | Units |
|---|---|---|
| MATH099 | PRE-CALCULUS | 3 |
| STAT121 | INTRODUCTION TO STATISTICS | 3 |
| ENG 101 | ACADEMIC ENGLISH | 3 |
| ENG 102 | ENGLISH FOR SPECIFIC PURPOSES | 3 |
| MKT 120 | MARKETING PRINCIPLES | 3 |
| SOC 140 | COMMUNICATION SKILLS | 3 |
|
Total : 18
|
||
Freshmen (Spring)
| Course Code | Course Name | Units |
|---|---|---|
| BAIS101 | INTRODUCTION TO INFORMATION SYSTEMS | 3 |
| ARAB201 | ARABIC LANGUAGE 2 | 2 |
| BUS 240 | ORGANIZATIONAL BEHAVIOR | 3 |
| SCM 230 | OPERATIONS MANAGEMENT | 3 |
| ENG 102 | ENGLISH FOR SPECIFIC PURPOSES | 3 |
| BUS 231 | QUANTITATIVE BUSINESS ANALYSIS | 3 |
|
Total : 17
|
||
Sophomore (Fall)
| Course Code | Course Name | Units |
|---|---|---|
| ECON201 | MACROECONOMICS | 3 |
| ECON101 | MICROECONOMICS | 3 |
| HRM 120 | HUMAN RESOURCE MANAGEMENT | 3 |
| BUS 240 | ORGANIZATIONAL BEHAVIOR | 3 |
| BUS 351 | ENTREPRENEURSHIP | 3 |
| BUS 231 | QUANTITATIVE BUSINESS ANALYSIS | 3 |
| MKT 241 | CONSUMER BEHAVIOR | 3 |
|
Total : 21
|
||
Sophomore (Spring)
| Course Code | Course Name | Units |
|---|---|---|
| MKT 241 | CONSUMER BEHAVIOR | 3 |
| BUS 350 | INTERNATIONAL BUSINESS | 3 |
| ELCTG1 | COLLEGE ELECTIVE REQUIREMENT | 3 |
| MKT 240 | MARKETING MANAGEMENT | 3 |
| BUS 351 | ENTREPRENEURSHIP | 3 |
| ECON201 | MACROECONOMICS | 3 |
| ELCTMK1 | MAJOR ELECTIVE 1 | 3 |
| BUS 470 | RESEARCH METHODS | 3 |
|
Total : 24
|
||
Junior (Fall)
| Course Code | Course Name | Units |
|---|---|---|
| ELCTG2 | COLLEGE ELECTIVE REQUIREMENT | 3 |
| ISLS301 | ISLAMIC CULTURE 3 (BUSINESS ETHICS) | 3 |
| MKT 351 | INTEGRATED MARKETING COMMUNICATION | 3 |
| ELCTMK2 | MAJOR ELECTIVE 2 | 3 |
| BUS 230 | BUSINESS COMMUNICATION | 3 |
| MKT 360 | SALES MANAGEMENT | 3 |
| MKT 361 | MARKETING CHANNELS | 3 |
| MKT 362 | DIGITAL MARKETING | 3 |
| MKT 350 | MARKETING RESEARCH | 3 |
|
Total : 27
|
||
Junior (Spring)
| Course Code | Course Name | Units |
|---|---|---|
| BUS 471 | STRATEGIC MANAGEMENT | 3 |
| MKT 362 | DIGITAL MARKETING | 3 |
| ARAB201 | ARABIC LANGUAGE II | 3 |
| BUS 470 | RESEARCH METHODS | 3 |
| ELCTMK3 | MAJOR ELECTIVE 3 | 3 |
| MKT 472 | RETAIL MANAGEMENT | 3 |
| MKT 475 | STRATEGIC MARKETING | 3 |
|
Total : 21
|
||
Senior (Fall)
| Course Code | Course Name | Units |
|---|---|---|
| MKT 361 | MARKETING CHANNELS | 3 |
| MKT 480 | COOP -TRAINING | 6 |
| BUS 471 | STRATEGIC MANAGEMENT | 3 |
| ELCTMK1 | MAJOR ELECTIVE 1 | 3 |
| ELCTMK2 | MAJOR ELECTIVE 2 | 3 |
| ISLS201 | ISLAMIC 2 | 2 |
|
Total : 20
|
||
Senior (Spring)
| Course Code | Course Name | Units |
|---|---|---|
| ELCTMK3 | MAJOR ELECTIVE 3 | 3 |
| BUS 350 | INTERNATIONAL BUSINESS | 3 |
| ISLS301 | ISLAMIC CULTURE 3 (BUSINESS ETHICS) | 3 |
|
Total : 9
Plain Total : 157
Total Number of Courses : 52
|
||
Program Advisory Board
- Dr. Hassan Biyari-Assistant Professor of Marketing at Um Al-Qura University
- Marketing Manager at Abdul-Latif Jameel
- Ms. Hanan AlDreii - Owner and manager of Al-Khaleej Institute Marketing alumni Marketing students
MARKETING
| ▸ ACCT101 Principles Of Accounting 1 | |||
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| ▸ ACCT102 Principles Of Accounting 2 | |||
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| ▸ ARAB201 Arabic Language 2 | |||
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| ▸ BUS 230 Business Communication | |||
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| ▸ BUS 231 Quantitative Business Analysis | |||
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| ▸ BUS 240 Organizational Behavior | |||
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| ▸ BUS 241 Business Law | |||
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| ▸ BUS 350 International Business | |||
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| ▸ BUS 351 Entrepreneurship | |||
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| ▸ BUS 470 Research Methods | |||
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| ▸ BUS 471 Strategic Management | |||
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| ▸ HRM 120 Human Resource Management | |||
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| ▸ MATH099 Pre-Calculus | |||
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| ▸ MKT 360 Sales Management | |||
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| ▸ MKT 361 Marketing Channels | |||
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| ▸ MKT 362 Digital Marketing | |||
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| ▸ MKT 472 Retail Management | |||
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| ▸ MKT 475 Strategic Marketing | |||
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| ▸ SOC 140 Communication Skills | |||
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| ▸ STAT121 Introduction To Statistics | |||
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MARKETING (EMPLOYEES EVENING PROGRAM)
| ▸ ACCT101 Principles Of Accounting 1 | |||
|
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| ▸ ACCT102 Principles Of Accounting 2 | |||
|
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| ▸ ARAB201 Arabic Language Ii | |||
|
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| ▸ BUS 230 Business Communication | |||
|
|||
| ▸ BUS 231 Quantitative Business Analysis | |||
|
|||
| ▸ BUS 240 Organizational Behavior | |||
|
|||
| ▸ BUS 241 Business Law | |||
|
|||
| ▸ BUS 350 International Business | |||
|
|||
| ▸ BUS 351 Entrepreneurship | |||
|
|||
| ▸ BUS 470 Research Methods | |||
|
|||
| ▸ BUS 471 Strategic Management | |||
|
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| ▸ ELCTMK1 Major Elective 1 | |||
|
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| ▸ ELCTMK2 Major Elective 2 | |||
|
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| ▸ HRM 120 Human Resource Management | |||
|
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| ▸ ISLS301 Islamic Culture 3 (Business Ethics) | |||
|
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| ▸ MATH099 Pre-Calculus | |||
|
|||
| ▸ MKT 360 Sales Management | |||
|
|||
| ▸ MKT 361 Marketing Channels | |||
|
|||
| ▸ MKT 362 Digital Marketing | |||
|
|||
| ▸ MKT 472 Retail Management | |||
|
|||
| ▸ MKT 475 Strategic Marketing | |||
|
|||
| ▸ MKT 480 Coop -Training | |||
|
|||
| ▸ SOC 140 Communication Skills | |||
|
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| ▸ STAT121 Introduction To Statistics | |||
|
MARKETING/HUMAN RESOURCES MANAGEMENT
Careers and Employability
The Marketing program at the CBA has an outstanding employment record with local and international companies. Due to the nature of the marketing field, the program exposes students to real-life business scenarios. Furthermore, the courses comprise projects that reflect genuine marketing activities that enhance students’ skills and experience.
The following list includes some of the activities students take part in:
- Extensive market research
- Designing an integrated marketing campaign
- Comprehensive steps of market planning, implementation, and control
- COOP training at a marketing department or firm
- Participate in challenges and competitions (e.g., under the supervision of our distinguished faculty, our students have participated and won various competitions such as the Dr. Abdullah Dahlan Innovation and Entrepreneurship Award and Nestlé’s case study competition).
Our graduates are qualified to pursue employment opportunities as the following:
- Product or brand manager
- Account executive (advertising)
- Marketing communications coordinator
- Social media specialists
- Sales executive
- Marketing & promotion manager
- Marketing data analysis
- Public relations manager
- Marketing channels manager
Ensure Academic Success
Follow Your Program Plan Closely!
CBA About Us
HOD's Messge
Welcome to the Marketing Department! Marketing is a dynamic field with exciting opportunities within the Kingdom and abroad. The Marketing Department’s bachelor's and master's degree programs have been designed and reviewed to align with the evolving needs of the industry – ensuring that our graduates are highly relevant to the job market. The department has also ensured that students receive a high-quality education, which has been recognized by the national accreditation body. The department has a team of qualified, dedicated, and experienced faculty members from within the Kingdom and abroad. Our faculty members possess international experience, which is seamlessly incorporated into the classroom to provide a well-rounded education. We further enrich the learning experience by integrating real-world exposure into the curriculum through case studies and projects linked to both local and international companies. We are committed to supporting the personal and professional development of our students. The Marketing Department has a distinguished record of organizing activities aimed at students’ growth, such as workshops, guest speaker sessions, and field trips. The positive outcomes of these efforts are reflected in our accomplished alumni and our current students, who consistently demonstrate excellence by participating in and winning local and international competitions. Join us to acquire essential knowledge and skills in areas such as understanding consumer behavior, conducting market research, executing advertising campaigns, and making strategic and informed business decisions. Our comprehensive curriculum covers a wide range of exciting topics that will prepare you to thrive in the dynamic world of marketing. We look forward to welcoming you to our campus. Sincerely, Dr. Sharifah Ahmad, Head of the Marketing Department
- To use updated theories and applications within marketing courses to instill in students the relevant knowledge and skills
- To provide practical exposure to give students an opportunity to learn from a professional environment that will better prepare them for the job market
- To engage students in projects and activities that will enhance their creativity and develop their confidence
To develop competent marketing practitioners with the appropriate knowledge and skills to succeed in their professional careers both locally and globally.
Do you see yourself working for international and national organizations with household brands? The marketing program will enable you to acquire the necessary skills to become an assertive, resourceful and competitive marketing professional.
In addition, the marketing program will prepare you to competently integrate in the field as the program focuses on practical education and industry insight. Thus, the program reflects the latest development in the marketing field and the business environment. Specifically, you will obtain knowledge in areas such as:
- Strategic marketing
- Digital marketing
- Consumer behavior
- Branding and Retailing
- Market Research